Why Forecasts Fail and What to Do Instead by Spyros Makridakis Analysis Paper

The discussion concerns the article ”Why forecasts fail and what to do instead,” by Spyros Makridakis, Robin Hogarth & Anil Gaba, MIT Sloan Management Review, Vol. 51, No. 2 (Winter 2010), pp. 83-90

This article provides background in the sources of demand variation and their effect on an analyst’s ability to effectively forecast demand.assignment is to describe a demand forecast scenario, then list some “subway” sources or demand variation along with some “coconut” sources of demand variation.Use 150-250 words in your initial post.