Public Relations and Social Media

There are three parts to this assignment:

1. Locate the website for the NPO (Child & Family Service, Ewa Beach, HI) that you wrote your press release for.
   1. Analyze it using the “Designing a Good Home Page—Do’s and Don’ts” page, which can be found below.
   2. What would you recommend to improve their website?
2. Create an internet banner for your NPO. It should include some kind of graphic (maybe their logo), and a brief text. You will note from a popular site such as Facebook.com that the banners appearing on the right side of your screen are eye-catching, short, and to the point.
3. Create a social media blitz announcing your campaign.
   1. Choose three social media outlets you would use to post the information.
   2. Give examples of what you would post (video/photos/graphics and/or text) on each—i.e., what Twitter text would you send out?

Your paper should be 3-4 pages in length (excluding cover page and references) and formatted according to the CSU-Global Guide to Writing and APA. Be sure to discuss and reference concepts taken from the assigned textbook reading and relevant research. You must include a minimum of three credible, academic, or professional references.

https://www.childandfamilyservice.org/ NPO Website