PharmaSim Brand Management Case Discussion

The PharmaSim case presents an overview of the over–the–counter cold medicine market from the perspective of the management team at Allstar Brands. Read the case and find / provide answers to the questions.

Company: What are our goals, and what measures will be used to determine if we are on track? What strengths and weaknesses do we see in our brand and organization? (1 point)

12-point font size; Times New Roman only; MS-Word only; HALF PAGE ANSWER; Single spaced, 1-inch margin on all sides; No typos/grammar mistakes