MKT392 Lynn University Product Standardization vs Customization Presentation

Create a 7-9 slide PowerPoint presentation that includes current examples of applications of the concepts of production extension, product adaptation and product invention in international settings. Also compare and contrast the various product strategies when entering foreign markets. Use the notes section for additional information so that the slide content is brief. Include 1 citation in APA format within your PowerPoint. Wikipedia or any “dictionary”.com is not acceptable as a primary source