Please read the attached case study very carefully and answer all five questions in a brief and concise (~one page) essay. It is not important whether you format the assignment double- or single-spaced, however, please make sure to answer all questions in enough detail, and make very clear which part of the assignment answers which questions (for example by using appropriate headlines).

  • What appeals to you about printing your own clothes and shoes?
  • Why might the N12 and Myth product range catch on as a mainstream product?
  • What would be the driving force behind the adoption of such technological products?
  • Is this a quirky and temporary fad or have Continuum really got something here?
  • What other products could the company complement its collection with?