Market Research Implementation Plan: Final Plan

Reading Time: 2 minutes

The following is the instruction for the team paper , but my part is only the questions which are listed below:

  • Develop at least one data collection instrument to address your market research scenario. (150-200 words)
  • Recommend sampling procedures for the implementation of the instruments. (150-200 words)

Please only answer the questions listed above within minimum 300 words and maximum 400 words (for both questions .

NOTE: Use in-text citations according to the references used, each question has to have only 1 peer reviewed reference. (This is a research class so the answer has to come from a good source, not just your own opinion)

VERY Important note: See attached files from week 2 and week 3 read them before answering these questions. the scenario and the product (service) has to be the same for this week’s paper. Make sure you mention the company’s name and the new product (service) within the answers.

The following is the paper’s instructions ( my parts are the bolded questions only) ignore the other listed questions.

Write a 525- to 700-word Market Research Implementation Plan based on the scenario you selected in your Week 2 Learning Team Assignment: Market Research Implementation Plan: Problem Identification and Project Outline.

Continue and revise the previous paper to address the following in your plan:

  • Describe your business scenario.
  • Explain secondary market research concerning and applied to the selected scenario.
  • Discuss the research design used in your project, such as qualitative, quantitative, or mixed.
  • Develop at least one data collection instrument to address your market research scenario. (my part to answer)
  • Recommend sampling procedures for the implementation of the instruments. (my part to answer)
  • Create figures and tables to demonstrate marketing information.
  • Develop a timeline for implementation
  • Create an Executive Summary to place at the beginning of the plan.

Format your paper consistent with APA guidelines.

SEE ATTACHED FILES PLEASE!