INTRODUCTION TO STRATEGIC MANAGEMENT
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COMPANY: NOKIA
1 introduction
1.1company background
1.2company current position in market environment
2strategy analysis
2.1POSTLE or Porter’s
3strategic formulation
3.1business level strategy
Generic porfcv
- Overall cost leadership
- Differentiation
- Focus
- Hybrid
3.2corporate level strategy
3.2.1 ansoff matrix
- Market Penetration
- Market development
- Product development
- Diversification
3.2.2 growth strategy
- Merger
- Acquisition
- Internal development
- Joint venture
- Strategic alliances
3.3international strategy
- Four types of international strategy
- Entry mode
4strategic implementation
4.1organizational structure(four types)
4.2leadership
relationship between subordinates and organizational leader
5 conclusion
6 Reference (more citation)
