Discussion topic………………………………………………………….Competing Against Bling

Please read the attachment and answer the following questions:

• You are Wei Song –how do you characterize the problems you face in the Chinese fashion watch-
• What are your most feasible alternatives?Why?
• What actions should Rochat & Schmidt, the Swiss outfit of luxury timepieces, take?
• What is your Roadmap/Action Plan for the Company?
• How should they measure their success?

market?