For this Portfolio Project, you will pick a company in which you have an interest. You will then develop a digital campaign around a specific event or date. For example, you may want to be the DMM for REI, and you’ll develop a campaign around the U.S. National Park Service’s birthday. Or, you may want to be the DMM for Whole Foods, and you choose to develop a campaign around Thanksgiving. Or, perhaps you want to be the DMM for Kate Spade, and your campaign is a celebration of the 4th of July.
8 pages, 6 references