Course Project – Team Building

Now that you have your strategic plan in place, it’s time to assemble your team to help you to execute your plan.

For your project this week you will need to do the following:

• In a minimum of 2 pages, prepare an essay explaining the types of teams that Rasmussen Consulting will need in order to carry out the steps that you mapped out in your strategic plan.
• What will be the role of the team members?
• Why are these particular teams important for Rasmussen Consulting to properly execute the solution to MovieFlix’s problem?
• Make sure to include an APA formatted title page and reference page for sources that you may have used for your research. Remember to follow APA guidelines when paraphrasing or quoting information. Don’t forget to cite your sources and include in-text citations as necessary.

I am attaching last week’s SWOT analysis to help with this, the problem we are addressing for Movieflix is Marketing and Customer Loyalty – challenge to market to potential customers effectively and retain existing customers. We have been comparing netflix and amazon digital streaming as competitors, how we can keep customers and them not want to switch to them, and also pull in new customers. But now we are forming two types of teams that will help us achieve those goals and avoid the weaknesses and threats.