Consumer Decision Making
Reading Time: < 1 minute
Utilize the same product/service your team chose for Week 3.
Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation with speaker’s notes illustrating your cross-cultural, Internet, mobile, and social media marketing strategy:
Include the following in your presentation:
- Discuss the potential importance of each type of situational influence in developing a marketing strategy for your product/service.
- Review whether your market segment is aware of the problem that your product/service serves to eliminate. How is your marketing strategy impacted by this awareness?
- Discuss factors that may contribute to the external information search and factors that act to reduce external search for information before purchase or adoption of your product/service.
- List the evaluative criteria and the importance of each that your market segment would use in purchasing your product.
Format your presentation consistent with APA guidelines
