Colorado State University Marketing Research Methods Paper

In a well-written paper, compare and contrast three marketing research methods. Explain the validity of each for a small business of your choice and its use in your promotional plan.

Your paper must meet the following requirements:

• Be 3-4 pages in length, not including the cover page and reference page.
• Support your answers with the readings and at least three scholarly journal articles (at least one of which is peer-reviewed).