This is a question in my Marketing class that needs to be answer with at least 150 words. Please use your own words with example. If it’s not your words please cite in text with reference.

Watch the “A Mother of Invention: Columbia Sportswear CEO Gert Boyle” video.

Consider the following as you watch:

  • What marketing actions did CEO Gert Boyle take to create a strong brand and bring value to the target market?