Kirkwood Community College Netflix Case Study

Please read:

Netflix: The Public Relations Box Office Flop. Seijts, Jana; Bigus, Paul. Case No. 9B12M049. Published 4/24/2012, Revised 4/24/2012. Richard Ivey School of Business, 2011

Instructions:

-Summary of Case Study- 2 pages.

-Recommendations on how the issue could have been managed differently- 2 pages

Case study assignment should be a total of 4 pages and have at least one reference.