Integrated Communication (Barnes and noble)

  • Discuss the channels you will be using to advertise and communicate with your target market. (as stated, use a mix of traditional, social media, and new technology) minimum of 3 advertising components.
  • How does your advertising follow the advertising theory Hierarchy of Effects? (pg 122)
    • Tie this into message strategies (pg 159 – cognitive, affective, conative)
  • Discuss how you will be connecting your advertising to appeals (pg 160-pg 169 and fig 6.3)
  • Discuss how you are connecting your advertising to personal values – (pg124)