Bad News Message

1)Who does the audience consist of?

2)Of the broad audience, who do you think you should be most concerned about? In other words, who is your target audience?

• 3) What parts of the scenario do you think the target audience will find most troubling?
• 4)Is there anything about this scenario that the audience might be happy about?
• 5)Which positive and negative strategies do you plan to use? (e.g., you attitude, buffers, positive emphasis, etc.)