Bad News Message

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1)Who does the audience consist of?

2)Of the broad audience, who do you think you should be most concerned about? In other words, who is your target audience?

  • 3) What parts of the scenario do you think the target audience will find most troubling?
  • 4)Is there anything about this scenario that the audience might be happy about?
  • 5)Which positive and negative strategies do you plan to use? (e.g., you attitude, buffers, positive emphasis, etc.)